この電子辞書は携帯しやすいところが味噌です。

English Translation

The good thing about this electronic dictionary is that it’s easy to carry.

Is this an idiomatic expression?

@mike-lima
Yes, 味噌(みそ)is a frequent analogical expression. It originally means a traditional ingredient for Japanese cuisine. It’s very tasty. So, 味噌 also means “key selling points”, “core values” or “essence”.

You may also want to memorize another idiom: 手前味噌(てまえみそ), which means “self-praise” with a bit humble nuance.

手前みそで恐縮ですが、当社の製品は世界トップクラスの品質です。(てまえみそできょうしゅくですが、とうしゃのせいひんはせかいトップクラスのひんしつです)= I might look like a show-off, but our company offers best-in-class products.

You can spell 手前味噌 also as in 手前みそ (Hiragana) or 手前ミソ (Katakana) when you use it for an analogy.

1 Like