Φιλοφρονήσεις αυτού του τύπου δεν θα σε οδηγήσουν πουθενά.

The usual word for flattery seems to be κολακεία. One definition for ‘φιλοφρόνηση’ is as a synonym for κολακεία, but the more usual definition seems to be simply ‘compliment’. Perhaps the use of this word in the plural shades it towards flattery??