Se falarmos a uma pessoa em uma língua que ela compreenda, aquilo se dirige à sua mente. Se falarmos com ela em sua língua, aquilo se dirige ao seu coração.

English Translation

If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.

Translation : If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.

Is there a reason why you translate 〝ela〟〝he〟?

It refers to uma pessoa.

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