Il l'aimera à jamais.

English Translation

He will love her forever.

Does it meant “jamais” is not inherently negative but it may mean both “never” and “ever”?

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English Translation

He will love her forever.

good question. I hope someone will add some answer.

"à jamais" (also “à tout jamais”) is a set adverbial phrase that means forever .

In fact, you could also translate the English sentence as:

Il l’aimera pour toujours.

Literally: for ever.

I guess another example is “plus que jamais”, literally: “more than never”, but translated as “more than ever”.

These are special cases however, and more often than not, “jamais” will be translated as “never”.

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